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Vol 17, Issue 34
August 25, 2003

It's Time to Start Spending Again

By Peter N. Glaskowsky


Peter N. Glaskowsky

The recession in the computer industry hit us all very hard. Intense price competition and reduced demand combined to have a terrible effect on revenues, forcing many of our companies to lay off workers and cut back on nonessential expenses. Unfortunately for In-Stat/MDR, some of our customers regarded this newsletter and our annual Forums as nonessential expenses.

During this same period, however, microprocessor vendors continued to design new chips, software companies continued to write new operating systems and applications, and OEMs continued to create new product categories requiring ever more sophisticated processors. Those of you who have been reading Microprocessor Report over the past three years have seen an unprecedented variety of new microprocessor architectures and implementations.

In the past 36 months, Microprocessor Report has covered more than 100 new microprocessors (not counting new speed grades) representing more than 80 distinct processor architectures. Most of these architectures also received their first detailed public disclosures in these pages. We've also published dozens of other articles explaining technologies and trends that will influence the development of future microprocessors, systems, and applications.

If you design microprocessors or microprocessor-based systems, this newsletter is not optional. Recession or no, this industry grows faster every year, and Microprocessor Report is the only comprehensive, objective source of information about all of the industry's new developments. If you don't have your own subscription, you should.

Microprocessor Forum and Embedded Processor Forum are also unique in this business. At MPF2003 this October, we'll host presentations describing 20 new processors, cores, and architectures. If you're not there, you'll miss out on these presentations and the chance to discuss them with your peers. Instead of knowing, that week, which of these announcements matter to your company, you may need months to gather the information you require to proceed with your product-development programs. If you weren't planning to attend, you should.

It may seem selfish of me to focus on our company, but this is the company I know best. Other conferences and publishers, however, have also suffered because of spending cutbacks. We've seen shows canceled or combined and other companies like ours shut down or sold off because they couldn't survive the downturn. We're pleased that we have the support of our parent company, Reed Business Information, and that we haven't been required to shut down any of our products or services. Still, we have to show RBI that we can recover along with the rest of the semiconductor industry.

So it's time for all of us to loosen the purse strings on our research and training budgets, authorize more travel to important industry events, and catch up on all the good work that's been taking place in this business since the recession began. Believe that we will see a return to strong growth in the semiconductor industry, and we will. Don't expect 40% growth rates—don't even expect 20% next year—but we can and will resume growing faster than the rest of the world and national economies.

Semiconductors, and especially microprocessors, have a long way to go before they realize their full potential for improving our daily lives and industrial productivity. As we find new ways to benefit from intelligent devices and improved communications networks, we'll need ever more specialized chips. It's our job here at In-Stat/MDR to explain this progress, and we look forward to doing this work for you.

PeterNGlaskowskySig

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